As of 2012, there were 5 032 183 students in public school in Canada (Statistics Canada, 2014). This year in the US, there are 50.1 million students enrolled in public schools (NCES, 2015). That is a potential market of over 55 million public school students with additional private school students.
In terms of market size, if only 1% of the public school population in North America was using I Read You, that would be a market size of 550 000 students. At the minimum yearly subscription cost of $5 per student, that would be a gross income of $2.75 million. With our sound product, our market share will grow exponentially.
In terms of market size, if only 1% of the public school population in North America was using I Read You, that would be a market size of 550 000 students. At the minimum yearly subscription cost of $5 per student, that would be a gross income of $2.75 million. With our sound product, our market share will grow exponentially.
Competition
Currently, virtually all etextbooks for education are electronic replicas of current print publications. As well, most of these examples are for higher education students only. As we are all generally aware, only a small number of the population will go on to post-secondary education. In the US, only 5.7% of population is currently in post-secondary institutions ("Higher Education in the United States", 2015).
Essentially, there is no current competition that is offering a service like ours.
However, the major players in this etext-replicated market are Nelson, McGraw-Hill Ryerson, and Houghton Mifflin Harcourt. Only Houghton Mifflin Harcourt has etextbooks below the grade 7 level. Apple has general interest etextbooks available on the iTunes Store; however, these are only available on iOS devices. There is also a company called Kotobee who provides mobile software to create interactive ebooks. However, with our service, you do not need to provide your own content.
Essentially, there is no current competition that is offering a service like ours.
However, the major players in this etext-replicated market are Nelson, McGraw-Hill Ryerson, and Houghton Mifflin Harcourt. Only Houghton Mifflin Harcourt has etextbooks below the grade 7 level. Apple has general interest etextbooks available on the iTunes Store; however, these are only available on iOS devices. There is also a company called Kotobee who provides mobile software to create interactive ebooks. However, with our service, you do not need to provide your own content.
Why Choose Us
So why invest with us?
In addition to our solution to a current educational problem, our team includes experienced educators. We know what the current classroom looks like and how this pain point can be alleviated.
Our team also includes experienced graphic design artists, and mobile and web platform designers.
In addition to our solution to a current educational problem, our team includes experienced educators. We know what the current classroom looks like and how this pain point can be alleviated.
Our team also includes experienced graphic design artists, and mobile and web platform designers.